For all Companies, whether a modest start up or a multinational giant, an effective marketing strategy can serve as a crucial road map for the entire business. By developing and establishing a coherent and well considered marketing strategy, organisations can promote their business, court the right types of client and allocate their resources correctly, all while safeguarding the reputation of the firm.
Choosing the target market:
By target market we mean to whom the organization wants to sell its Property. Not all the market segments are fruitful to an organization. There are certain market segments which guarantee quick profits, there are certain segments which may be having great potential but there may be high barriers to entry. A careful choice has to be made by the organization. An indepth marketing research has to be done of the traits of the buyers and the particular needs of the buyers in the target market
Showing off all the best bits :
There's no two-ways about it; you want to get your property let as quickly as possible to a respectable and reliable tenant. Because there are so many rental properties and lettings agents out there, it's important that your property stands out heads and shoulders above the rest.
Picking out the details that others miss :
We'll pick out the details that make your property particularly appealing to tenants/ buyers. Of course, we'll cover off all the practical things like the fabulous size of the bedroom and the splendid View form your property. But we'll also tell them the little details that only a qualified and well-informed agent would know, like where to connect with BTS, MRT, Highways. Best coffee and dine nearby. We'll include this sort of information in the marketing materials we produce for you.
Over 80% of property searches start online now, so getting your home on our market-leading, mobile-friendly website is a priority. We'll make sure it is seen on all the other major property websites too, such as DD property.
In print :
There's nothing like a well-considered brochure, packed with gorgeous photographs and carefully written copy to inspire a tenant. Our unique style of photography and special approach to writing property descriptions will bring your property to life.
We'll place your property in the right local publications. Rely on us to attract the right audience for your home.
Importance of Marketing Strategy:
- Marketing strategy provides an organization an edge over it’s competitors.
- Strategy helps in developing goods and services with best profit making potential.
- Marketing strategy helps in discovering the areas affected by organizational growth and thereby helps in creating an organizational plan to cater to the customer needs.
- It helps in fixing the right price for organization’s goods and services based on information collected by market research.
- Strategy ensures effective departmental co-ordination.
- It helps an organization to make optimum utilization of its resources so as to provide a sales message to it’s target market.
- A marketing strategy helps to fix the advertising budget in advance, and it also develops a method which determines the scope of the plan, i.e., it determines the revenue generated by the advertising plan.
In short, a marketing strategy clearly explains how an organization reaches it’s predetermined objectives.